Thursday, 6 November 2014

5 sick ecommerce infographics to make your marketing go viral


Ah, November. Halloween is over. The air is cool, crisp, and full of pumpkin spice. It’s time to break out the scarves and the Emergen-C, because it’s about to be flu season.

As a business owner, you should avoid getting the flu. But that doesn’t mean your business can’t be inspired by the rampant seasonal virus. There are plenty of potential customers scattered around the Internet, ready to be infected by your business marketing efforts. In this week’s Round Up, we’re prescribing 6 infographics that should help you call the shots of your marketing strategy to make it more viral.

Spreading your blog content like the flu

The flu is probably the most widespread sickness of all year. Everyone talks about it, some people are even unlucky enough to experience it.  If only your blog was that popular. Take a look at this infographic by Quicksprout with tips to heat up your blog’s traction like it has a fever, and get your first 1,000 readers. There are many, many ways to gain more readers, and small adjustments like offering opt-in options in the comment sections, or developing squeeze pages, can lead to a good chunk of names, or emails at the very least.

Contracting the good kind of viral

Viralilty is something all businesses hope to achieve with their content. After spending all your time crafting an incredibly healthy and useful piece of content for your audience, you want it to go out everywhere. But sadly, the odds of your content going viral are probably even lower than your chances of getting the flu. Check out this infographic by PR Daily to get an idea of why your content isn’t going viral, and how you can get it there. There’s definitely no chemical equation that guarantees virality, but your top priority is for your content to be emotional in some way. Without that emotional factor, people won’t be as interested and engaged, and they won’t bother sharing it out.

Identifying the symptoms of a brand advocate

Oftentimes, the symptoms of a brand advocate and a brand influencer get confused with one another. Fortunately, Zuberance and Convice and Convert provide us with a great infographic to better identify the symptoms of each. A brand advocate is typically more committed to your business’ brand, and is a highly satisfied customer that promotes your product to friends, while an influencer is usually a popular person (think celebrity, or blogger) that can expand your audience. Both are great for you, but in different, important ways.

Beating the big one

You’ve likely fought off lots of your ecommerce competition like they’re a pathetic cold, but Amazon is a tough one to beat. There’s no 100% cure to dealing with the deadly competitor, but there are certainly ways to fight them off. Check out this infographic by Wiser with 5 of the best practices for beating Amazon. Although they’re the king of price cutting, you can still stick it to them by creating in-depth product descriptions, nailing your keywords, and providing a fantastic customer experience that warrants a higher price.

Diagnosing your small business’ health

Should you get flu shots? What is everyone else doing? People like to know the state of things so they can gauge their own well-being, and it’s no different when it comes to a small businesses wanting to knowing how their strategies compare to other businesses. Take a look at this infographic on the state of small business content marketing in 2014, and decide whether or not your content safely lives up to the same standards as your peers. Small businesses still mostly use blog posts, and they even quarantine themselves, refusing to work with partners. Also, check out our interactive ecommerce quarterly report to see how you stack up to other online stores in your vertical.

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