Your store settings on Amazon are where you provide information to buyers about your company. This is the place you can begin to develop a relationship with Amazon buyers and gain their trust. Lets discuss four areas that every Amazon Seller should update in the store settings:
#1 About the Seller
Your About the Seller section is what you can use to describe
how long you have been in business, how your business started, your
company philosophy, whether or not you have a Brick and Mortar store and
if you have any employees.
#2 Seller Logo
Your Seller Logo will be on your “At a Glance” page, on your
storefront, (if applicable), and on the “Offer Listing Page.” This logo
will make it easier to identify you as the merchant to customers when
they have a choice of who to purchase from. Amazon does not allow the
use of a URL (.com, .net, etc.) contained within the image. Your logo
needs to be 120 x 30 pixels in size and may not contain any reference to
your website if you have one.
#3 Returns and Refunds
The Returns and Refunds section is for you to enter the
instructions for how customers should send you an item for return. Here
you will include the address for merchandise returns and the estimated
time to process a refund. If you charge any kind of a restocking fee, it
is important to enter that information here and be extremely clear
about the way it is calculated. If you only reimburse shipping costs on
the items where there is damage or they are defective, please include
that information also. The Participation Agreement and Amazon policy
requires a minimum 30-day return period.
#4 Shipping Rates
The Shipping Rates section has one part for you to enter the
information about when you ship your items and what carriers you use.
Please make sure this matches the information you set up in Seller
Central earlier. The second part of Shipping Rates is automatically
populated based on your shipping settings.