Twitter Moves Ahead with its E-commerce Plans; Engages Stripe to Put Buy Button in Tweets

After a 7 months of discussion, Twitter and Stripe have finally decided to work together to put a ‘Buy’ button in tweets. Later this year, Twitter users can expect to find a ‘Buy’ Button in tweets to enter their billing and shipping information for purchasing products on Twitter, as per a report by Re/Code.

Also, in July, Twitter has acquired San-Francisco-based payment startup, CardSpring for an undisclosed amount, thus indicating that the social media company is pretty serious about enabling e-commerce for its users.


See Also: Twitter acquires payments infrastructure company CardSpring

Apart from this, Twitter has recently introduced new product experiences, launched new web profiles with a number of new advertiser tools and continues with the international expansion of its advertising products.

Till date, Twitter has made 40 acquisitions including 9 deals which closed this year such as Card Spring, Mitro, Tap Commerce, Namo India, Gnip, Cover Lockscreen, Mesagraph and Secondsync. It is consisting of 108 members in its team and having total capital of USD 1.2 billion.

About Stripe:

Stripe was launched in 2010, as a venture of Co-Founder John Collison and Co-Founder & CEO Patrick Collison. It is known for providing a way to accept payments online with an aims to expand internet commerce by making process transactions and manage an online business. The company claims to billions of dollars a year for thousands of businesses from newly launched start-ups to Fortune 500 companies.

It had secured USD 80 million in five funding round and backed by four investors including Khosla Ventures, Founders Fund, Sequoia capital and Allen & Company. Last year, Stripe had acquired soccer magazine, Kickoff, which providing information on South African soccer.



http://www.iamwire.com/2014/08/twitter-working-stripe-put-buy-button-tweets/84325